How Olipop Built a Functional Soda Brand That Prioritizes Gut Health

The Rise of Functional Soda

It’s no surprise that consumers are seeking healthier options for their favourite drinks and snacks. As a society, we’re striving to satisfy cravings while maintaining a balanced lifestyle. And thus, the rise of functional soda: a category that goes beyond low sugar claims to offer real health benefits, including the buzziest trend of all: “gut health.”

Brands like Poppi (recently acquired by Pepsi), Simply Pop, and Culture Pop have capitalized on this opportunity, achieving impressive market success. Yet one company has managed to stand out by building a sustainable brand rooted in digestible education, nostalgia, and promise for evolution: Olipop.

Olipop’s Storytelling That Connects Deeply

Sometimes, it all starts with a story. Connecting with customers on a deeper level builds loyalty and trust, creating long-term advocates for your brand. Olipop’s founder, Ben Goodwin, shares a personal journey that shaped the company’s mission. He recounts his struggles at 14 and how they inspired him to learn about the microbiome’s role in health. This led to Olipop’s mission: to feed life (our microbiome), to adapt and improve, and to enjoy life. Who wouldn’t be drawn to that? With a compelling origin story, Olipop’s mission resonates authentically with consumers.

Clear Positioning: Wellness You Can Believe In

One standout feature of Olipop’s marketing is its consistent core message: functional beverages backed by clinical credibility. They clearly differentiate themselves from trendy “healthy sodas” by highlighting their health experts, prebiotics, and plant fibers. By leading with tangible benefits instead of just aesthetic appeal, Olipop demonstrates authenticity. This approach shows that marketing works best when genuine value and aesthetics operate in harmony.

Nostalgic, But with a Modern Purpose

When you think of soda, what comes to mind first? Perhaps Coca-Cola, with its vintage branding and classic advertisements. Olipop taps into that same nostalgic feeling with a brand identity that’s vintage, comforting, and premium. By blending retro aesthetics with modern wellness, Olipop creates a cohesive visual and emotional experience for consumers. Their branding, origin story, and science-backed product messaging work seamlessly across every touchpoint, establishing trust. Blending nostalgia with a clear modern goal makes the connection unforgettable.

Thoughtful Education (Without Overwhelming)

Olipop has found a sweet spot in educating consumers about gut health without overwhelming them. Through its blog, product pages, and social media, the brand explains the benefits of prebiotics and fiber in a friendly, approachable way that resonates with casual shoppers. By breaking down complex science into digestible insights, Olipop builds trust and credibility while keeping the conversation empathetic and relatable. It’s not just about selling a soda, it’s about empowering people to make informed, healthy choices.

Sustainability V.S. Viral Hit

What truly sets Olipop apart is its commitment to sustainability over trends. This is a brand focused on building a community centered around healthy living, not chasing virality. By promising to adapt and improve alongside growing knowledge of the microbiome, Olipop builds long-term trust. Sustainable brands don’t just scale, they evolve with their audience.

Building Brands That Last

Olipop proves that building trust and loyalty matters more than chasing trends. By combining nostalgia, science-backed products, clear storytelling, and approachable education, they have created a brand that resonates deeply with consumers. Their success shows that authentic, thoughtful branding can create lasting connections and remain relevant long-term.

Want to Build a Brand That Grows with Your Customers?

At Verve, we help brands tell stories that stick. Contact us to learn how we can help your business stand out.